International Direct Marketing: Principles, Best Practices, Marketing Facts
Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Categorie:
Anno:
2007
Edizione:
1
Casa editrice:
Springer
Lingua:
english
Pagine:
315
ISBN 10:
3540396314
File:
PDF, 19.23 MB
IPFS:
,
english, 2007
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