Fundamentals of Strategy

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Business & Economics - Management & Leadership
Fundamentals of Strategy

Fundamentals of Strategy

Name: Fundamentals of Strategy
ISBN: 9780273736752

Gerry Johnson, Richard Whittington, Kevan Scholes

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Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

Categorie:

Business & Economics - Management & Leadership

Anno:

2009

Casa editrice:

Pearson Education

Lingua:

english

Pagine:

332

ISBN 10:

0273736752